Musicians from Wales to be supported through the International Showcase Fund

Cerdd Cymru : Music Wales

Oct 24 2016

Wales Arts International partnership on the fund in 2017 will enable both Welsh and English artists to be supported to attend SXSW

PRS for Music Foundation, the UK’s leading charitable funder of new music and talent development across all genres, announces today (24 October 2016) that Wales Arts International has become a new partner on the International Showcase Fund for a pilot in 2017.

The investment by Arts Council of Wales through its international arm, Wales Arts International, will enable talented Wales based artists to receive not only support to travel to and perform at SXSW in Austin, Texas, USA, but also to access mentoring and preparation support including networking with other industry partners.

Wales Arts International has supported hundreds of Welsh artists including Sweet Baboo, Gwenno, The Gentle Good, Violet Skies, ESTRONS, Dylan Fowler and Olion Byw to perform at events all over the world.

The International Showcase Fund is run by PRS for Music Foundation in partnership with Department for International Trade, Arts Council England, British Underground, Musicians' Union and Pledge Music. It offers support for English artists to take their first steps into international territories by enabling them to perform at key showcasing festivals and conferences such as Canadian Music Week, SXSW, CMJ, Womex, Eurosonic, Jazzahead and Mutek which attract thousands of people working in the music industry from every corner of the globe.

In the fund’s most recent report spanning 2013-16, launched in Parliament this year, 89% of supported artists returned with tangible business outcomes and every £1 invested by the International Showcase Fund generated an additional £8.90 in revenues for the supported artist. (Read the full report here). Supported artists include, Kate Tempest, Little Simz, Everything Everything, The Square, and East India Youth.

Vanessa Reed, Executive Director of PRS for Music Foundation said, "I am delighted to welcome Wales Arts International to the International Showcase Fund partnership. Their contribution will play a key role in enabling Welsh artists to make their business case to our expert music industry panel, to access the North American market and to showcase their talents to new audiences alongside their English counterparts. I look forward to seeing which talented Welsh and English artists receive support to perform at SXSW 2017 and the impact it will have on the development of their careers."

Eluned Hâf, Head of Wales Arts International said, "I’m pleased to be joining forces in 2017 with the International Showcase Fund which clearly has delivered some great opportunities for artists in England over recent years. We’ve been supporting artists from Wales to perform at SXSW for many years, and we’ve seen how important it is that they use the opportunity to make the right connections to develop their work artistically and economically. We look forward to developing this partnership to further connect artists from Wales to the wider UK and global music industries."

For SXSW 2017, there will be 3 International Showcase Fund application deadlines:

SXSW Deadline 1: October 31st 2016 - for those invited early – decisions sent early November

SXSW Deadline 2: November 28th 2016 – decisions sent mid-December

SXSW Deadline 3: January 9th 2017 – decisions sent mid-January*

* If you are not successful in Deadlines 1 or 2 you may re-apply for Deadline 3 if invited by PRS Foundation staff.


For further information please contact:

Liam McMahon, Communications Manager, PRS for Music Foundation / 02037414741

For more information about Wales Arts International please contact:

Betsan Moses, Head of Communications, Arts Council of Wales / 02920 441367

Notes to Editors

About PRS for Music Foundation

PRS for Music Foundation is the UK's leading charitable funder of new music and talent development across all genres. Since 2000 PRS for Music Foundation has given more than £23.6 million to over 5,300 new music initiatives by awarding grants and leading partnership programmes that support music sector development. Widely respected as an adventurous and proactive funding body, PRS for Music Foundation supports an exceptional range of new music activity – from composer residencies and commissions to festivals and showcases in the UK and overseas.

About Wales Arts International

Wales Arts International (WAI) facilitates international work in the arts through collaborations, projects, networks and communication. WAI provides advice and support to artists and arts organisations from Wales who work on an international level. We are also a contact point for international artists and arts organisations working in Wales.

Wales Arts International is the international arm of the Arts Council of Wales and works in partnership with British Council and Welsh Government.

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